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Breaking Stereotypes
# Men Make Dinner
The campaign emphasized that men can be independent in the kitchen and showcased easy-to-cook products offered by the brand. The campaign targeted influencers from Tamil Nadu and Kerala.
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About Brand
Asal, a leader in the fresh food industry, emerged from humble beginnings as a Small Scale Manufacturer in 2010. Specializing in premium quality products, Asal prioritizes authenticity and traditionality in its offerings, fostering trust among customers.

Objectives
01
Raise awareness about the brand's commitment to breaking stereotypes
03
The brand strategically identified influencers from Tamil Nadu and Kerala, known for their regional influence and passion for food-related content
02
Direct users to the brand's e-commerce website to explore and purchase the featured easy-to-cook products
04
Foster engagement and participation among the target audience by encouraging them to share their own stories and recipes using the campaign hashtag
The campaign strategy encompassed several key elements
1. Influencer Content Creation
Clearly articulate the purpose and message of the campaign, emphasizing the importance of breaking stereotypes and promoting inclusivity in the kitchen.Launch the campaign with compelling content that resonates with the target audience and effectively communicates the campaign's objectives.
2. Influencer Selection
Identify influencers from Tamil Nadu and Kerala who have a significant influence on their respective regional audiences and are passionate about cooking or food-related content.Ensure diversity in influencer selection to appeal to a wide range of audience demographics.
3. Campaign Introduction:
Clearly articulate the purpose and message of the campaign, emphasizing the importance of breaking stereotypes and promoting inclusivity in the kitchen.
Launch the campaign with compelling content that resonates with the target audience and effectively communicates the campaign's objectives.
4. Engagement and Participation
Encourage audience engagement by inviting them to share their own stories and recipes using the campaign hashtag.
Facilitate meaningful conversations around breaking stereotypes and promoting inclusivity in the kitchen.
The Remarkable Results
The promotion of the brand's e-commerce website resulted in increased traffic and potential conversions. Users, influenced by the campaign, visited the website to explore and purchase the easy-to-cook products featured in the content.
The campaign significantly increased brand awareness among the targeted audience in Tamil Nadu and Kerala. The influencer-generated content reached a wide audience, spreading the brand's message of inclusivity and independent cooking.
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Total No. of Influencers
1.2M+
Total No. of Impressions
800K+
Total No. of engagement
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