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Asal logo image

Breaking Stereotypes
# Men Make Dinner

The campaign emphasized that men can be independent in the kitchen and showcased easy-to-cook products offered by the brand. The campaign targeted influencers from Tamil Nadu and Kerala.

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About Brand

Asal, a leader in the fresh food industry, emerged from humble beginnings as a Small Scale Manufacturer in 2010. Specializing in premium quality products, Asal prioritizes authenticity and traditionality in its offerings, fostering trust among customers.

Objectives

01

Raise awareness about the brand's commitment to breaking stereotypes

03

The brand strategically identified influencers from Tamil Nadu and Kerala, known for their regional influence and passion for food-related content

02

Direct users to the brand's e-commerce website to explore and purchase the featured easy-to-cook products

04

Foster engagement and participation among the target audience by encouraging them to share their own stories and recipes using the campaign hashtag

The campaign strategy encompassed several key elements

1. Influencer Content Creation

Clearly articulate the purpose and message of the campaign, emphasizing the importance of breaking stereotypes and promoting inclusivity in the kitchen.Launch the campaign with compelling content that resonates with the target audience and effectively communicates the campaign's objectives.

2. Influencer Selection

Identify influencers from Tamil Nadu and Kerala who have a significant influence on their respective regional audiences and are passionate about cooking or food-related content.Ensure diversity in influencer selection to appeal to a wide range of audience demographics.

3. Campaign Introduction:

Clearly articulate the purpose and message of the campaign, emphasizing the importance of breaking stereotypes and promoting inclusivity in the kitchen.
Launch the campaign with compelling content that resonates with the target audience and effectively communicates the campaign's objectives.

4. Engagement and Participation

Encourage audience engagement by inviting them to share their own stories and recipes using the campaign hashtag.
Facilitate meaningful conversations around breaking stereotypes and promoting inclusivity in the kitchen.

The Remarkable Results

The promotion of the brand's e-commerce website resulted in increased traffic and potential conversions. Users, influenced by the campaign, visited the website to explore and purchase the easy-to-cook products featured in the content.

The campaign significantly increased brand awareness among the targeted audience in Tamil Nadu and Kerala. The influencer-generated content reached a wide audience, spreading the brand's message of inclusivity and independent cooking.

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Total No. of Influencers

1.2M+

Total No. of Impressions

800K+

Total No. of engagement

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