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Taste of Tradition: Asal Product Awareness Campaign
Boosting awareness for Milky Mist’s Asal by partnering with chefs and cooking influencers across Tamil Nadu, Kerala, and Karnataka to showcase its authenticity and quality.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Position Asal as a trusted choice for authentic, high-quality cooking ingredients.
03
Highlight Asal products as essential components in diverse, regional recipes.
02
Connect with food enthusiasts in Tamil Nadu, Kerala, and Karnataka through influencers.
04
Leverage the expertise and credibility of chefs and cooking influencers to build brand reliability.
The campaign strategy encompassed several key elements
1. Influencer Collaboration
Partnered with renowned culinary influencers and chefs in Tamil Nadu, Kerala, and Karnataka to create authentic, regional recipe content featuring Asal products.
2.Regional Focus
Crafted content tailored to the unique culinary traditions of each region, ensuring cultural and audience relevance.
The Remarkable Results
The Asal campaign effectively utilized the trust and influence of chefs and culinary influencers to highlight the brand’s authenticity and versatility. By connecting with audiences through culturally relevant recipes and engaging formats, the campaign achieved remarkable reach and engagement, positioning Asal as a preferred choice for quality cooking ingredients in the southern markets.
5
Total No. of Influencers
3.8 M+
Total No. of Impressions
37 K
Total No. of engagement
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