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Coimbatore Showroom Launch Camapaign
Driving awareness for the new showroom launch in Coimbatore through targeted influencer campaigns and engaging, shareable content.
About Brand
Since 1969, Saravana Stores has grown from a small shop on Ranganathan Street to Chennai’s ultimate shopping destination. With unmatched prices and a vast range of textiles, jewelry, electronics, and home needs, it’s where quality meets affordability for every family.
Objectives
01
Announce the new showroom in Coimbatore to a wide local audience.
03
Foster excitement and interaction around the launch
02
Leverage popular local influencers to create high-impact, engaging content
04
Position Super Saravana Stores as a key shopping destination in Coimbatore.
The campaign strategy encompassed several key elements
1. Influencer Collaboration
Partnered with 10 prominent influencers with strong connections to the Coimbatore community.
2.Engaging Content Creation
Produced visually captivating and interactive posts showcasing the new showroom's offerings.
3. Strategic Timing
Scheduled posts around high-traffic days to align with local shopping patterns and maximize reach.
4. Shareable Messaging
Focused on content that encouraged organic sharing, amplifying visibility and community buzz.
The Remarkable Results
The influencer campaign for Super Saravana Stores' new Coimbatore showroom successfully drove massive awareness and engagement. By collaborating with local influencers and delivering visually engaging, shareable content, the campaign effectively positioned the new showroom as a prominent shopping destination, generating significant buzz within the community.
10
Total No. of Influencers
2.2 M+
Total No. of Impressions
38K+
Total No. of engagement
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