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Gujarat Regional Awareness Campaign
Enhancing brand visibility in Gujarat by collaborating with regional influencers to showcase paneer and cheese in engaging, locally inspired recipes.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Highlight paneer and cheese as essential ingredients in regional cuisine.
02
Establish Milky Mist as a household name in Gujarat
03
Partner with influencers to connect authentically with Gujarat’s audience.
04
Create shareable, relatable content that resonates with regional culinary preferences.
The campaign strategy encompassed several key elements
1. Cultural Alignment
Emphasized popular Gujarati dishes, positioning Milky Mist products as versatile and integral to these recipes.
2.Regional Focus
Collaborated with 5 prominent influencers in Gujarat, creating recipe content tailored to local tastes and traditions.
The Remarkable Results
The Gujarat campaign successfully leveraged regional influencers to highlight Milky Mist’s paneer and cheese in culturally relevant recipes. By aligning with local culinary traditions and creating engaging, shareable content, the campaign not only amplified brand visibility but also fostered a stronger connection with Gujarat’s audience, positioning Milky Mist as a trusted choice in the region.
5
Total No. of Influencers
20 M+
Total No. of Impressions
328 K
Total No. of engagement
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