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Gujarat Regional Awareness Campaign

Enhancing brand visibility in Gujarat by collaborating with regional influencers to showcase paneer and cheese in engaging, locally inspired recipes.

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About Brand

Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.

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Objectives

01

Highlight paneer and cheese as essential ingredients in regional cuisine.

02

Establish Milky Mist as a household name in Gujarat

03

Partner with influencers to connect authentically with Gujarat’s audience.

04

Create shareable, relatable content that resonates with regional culinary preferences.

The campaign strategy encompassed several key elements

1. Cultural Alignment

 
 
 

Emphasized popular Gujarati dishes, positioning Milky Mist products as versatile and integral to these recipes.

2.Regional Focus

Collaborated with 5 prominent influencers in Gujarat, creating recipe content tailored to local tastes and traditions.

The Remarkable Results

The Gujarat campaign successfully leveraged regional influencers to highlight Milky Mist’s paneer and cheese in culturally relevant recipes. By aligning with local culinary traditions and creating engaging, shareable content, the campaign not only amplified brand visibility but also fostered a stronger connection with Gujarat’s audience, positioning Milky Mist as a trusted choice in the region.

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Total No. of Influencers

20 M+

Total No. of Impressions

328 K

Total No. of engagement

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