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The Innowin Office Chairs Campaign
The Innowin Campaign focused on promoting Innowin Office Chairs and Bunny Chairs through strategic influencer collaborations. With the objectives of enhancing brand promotion and increasing Instagram followers, the campaign carefully selected influencers to creatively showcase the products.
About Brand
Innowin Furniture is the leading designer and manufacturer of ergonomic products that improve the health and comfort of work life.
Objectives
01
Promote Innowin Office Chairs and Bunny Chairs through influencer collaborations.
03
Drive engagement and interaction with the brand's products.
02
Increase brand exposure and awareness among the target audience.
04
Attract new followers to Innowin's Instagram account.
The campaign strategy encompassed several key elements
1. Influencer Selection
Choose three influencers based on their unique aesthetics and audience demographics. Select influencers specializing in professional content, integrated reels, and those with a matching aesthetic profile.
2. Matched Aesthetic Appeal
Provide Bunny Chairs to an influencer whose aesthetic profile aligns with the product's design. Capitalize on the influencer's matching aesthetic to create visually cohesive content and attract followers who resonate with their style.
The Remarkable Results
The influencers effectively promoted Innowin Office Chairs and Bunny Chairs through their content. Their creativity and authenticity resonated with their respective audiences, resulting in increased brand exposure and awareness.
The collaboration with diverse influencers helped Innowin attract a wider audience and gain more followers on Instagram. The engaging content and product promotion sparked curiosity and interest, driving users to follow the brand's Instagram page.
1
Total No. of Influencers
50k
Total No. of Impressions
22k
Total No. of engagement
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