Cook with Milky Mist campaign
The #CookwithMilkyMist campaign aimed to promote the use of MilkyMist products in cooking, while the #MilkyMistTreatsChallenge focused on the newly launched ghee packaging and Diwali festivities. Both campaigns engaged influencers from Tamil Nadu, Kerala, and Karnataka.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Promote MilkyMist products through engaging cooking content.
03
Introduce and promote the newly launched ghee packaging during Diwali.
02
Highlight the versatility and quality of MilkyMist products.
04
Increase brand awareness and association with cooking and Diwali festivities.
The campaign strategy encompassed several key elements
1. Campaign Execution
Introduce the #MilkyMistTreatsChallenge campaign during Diwali, focusing on the newly launched ghee packaging. Encourage influencers to create content featuring traditional Diwali treats and recipes using MilkyMist ghee, emphasizing the spirit of the festivities.
2. Influencer Selection
Identify influencers with a strong presence and influence in Tamil Nadu, Kerala, and Karnataka, who have a passion for cooking and food-related content.Ensure a diverse selection of influencers to reach a wide range of audiences in the target regions.
3. Hashtag and Content Promotion