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Cook with Milky Mist campaign

The #CookwithMilkyMist campaign aimed to promote the use of MilkyMist products in cooking, while the #MilkyMistTreatsChallenge focused on the newly launched ghee packaging and Diwali festivities. Both campaigns engaged influencers from Tamil Nadu, Kerala, and Karnataka.

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About Brand

Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.

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Objectives

01

Promote MilkyMist products through engaging cooking content.

03

Introduce and promote the newly launched ghee packaging during Diwali.

02

Highlight the versatility and quality of MilkyMist products.

04

Increase brand awareness and association with cooking and Diwali festivities.

The campaign strategy encompassed several key elements

1. Campaign Execution

Introduce the #MilkyMistTreatsChallenge campaign during Diwali, focusing on the newly launched ghee packaging. Encourage influencers to create content featuring traditional Diwali treats and recipes using MilkyMist ghee, emphasizing the spirit of the festivities.

2. Influencer Selection

Identify influencers with a strong presence and influence in Tamil Nadu, Kerala, and Karnataka, who have a passion for cooking and food-related content.Ensure a diverse selection of influencers to reach a wide range of audiences in the target regions.

3. Hashtag and Content Promotion

Utilize dedicated hashtags (#CookwithMilkyMist and #MilkyMistTreatsChallenge) to encourage user-generated content and engagement. Encourage influencers to actively promote the hashtags in their content and motivate their followers to participate by sharing their own cooking experiences and Diwali treats using MilkyMist products.

The Remarkable Results

The campaigns successfully increased brand awareness among the target audience in Tamil Nadu, Kerala, and Karnataka. By associating MilkyMist products with cooking and Diwali festivities, the brand established a positive brand association and expanded its reach in the market.

The #CookwithMilkyMist campaign successfully encouraged people to cook using MilkyMist products, as showcased by influencers in their content.

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Total No. of Influencers

24.2 M+

Total No. of Impressions

4.9 M+

Total No. of engagement

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