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Celebrating Pongal/Makar Sankranti
Amplifying Festive Traditions Through Regional Influencer Collaborations
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Enhance brand visibility during the festive season through engaging influencer content.
03
Leverage regional influencers to ensure cultural authenticity and a deeper audience connection
02
Showcase festive recipes featuring traditional flavors and culinary celebrations.
04
Drive engagement and increase audience interaction through visually appealing, shareable content.
The campaign strategy encompassed several key elements
1. Regional Influencer Collaboration
Collabrated with regional influencers across India to provide a diverse representation of Pongal and Makar Sankranti celebrations.
2. Culturally Aligned Content Creation
Partnered with regional influencers across India to provide a diverse representation of Pongal and Makar Sankranti celebrations. Ensured hyper-local engagement, making the campaign relatable and credible
The Remarkable Results
The Pongal/Makar Sankranti Influencer Campaign successfully delivered a festive, high-impact marketing effort, generating substantial audience engagement and brand visibility. By aligning with cultural traditions and regional influences, the campaign effectively strengthened brand trust and awareness.
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Total No. of Influencers
1.2M+
Total No. of Impressions
10K+
Total No. of engagement
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