top of page
_edited.png)
Milky Mist x Great Indian ASMR Collaboration
Amplifying Brand Engagement Through Sensory-Driven Content
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Enhance brand visibility through immersive ASMR content.
03
Leverage ASMR’s sensory appeal to build a deeper connection with food enthusiasts.
02
Showcase Milky Mist products, particularly paneer, in a highly engaging format.
04
Drive cross-platform engagement on Instagram, YouTube, and Facebook.
The campaign strategy encompassed several key elements
1. Strategic Influencer Collaboration
Partnered with Great Indian ASMR, an established content creator with a highly engaged audience in the food space. Focused on visually compelling, sound-driven ASMR content to maximize audience retention and appeal.
2. Product Integration with ASMR Appeal
Milky Mist Paneer was seamlessly incorporated into cooking and sound-driven content, enhancing brand association with sensory satisfaction. The content was designed to engage, educate, and entertain while subtly reinforcing product quality and versatility.
The Remarkable Results
The Milky Mist x Great Indian ASMR collaboration successfully blended immersive storytelling with product marketing, achieving exceptional audience engagement. The multi-platform execution, sensory-driven content, and influencer authenticity played a crucial role in making the campaign a standout success.
01
Total No. of Influencers
5M+
Total No. of Impressions
300K+
Total No. of engagement
bottom of page