top of page
_edited.png)
Christmas Baking Influencer Campaign
Amplifying Festive Traditions Through Regional Influencer Collaborations
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Position Milky Mist as a key player in the baking segment during the holiday season.
02
Showcase essential baking products like Capella chocolate, fresh cream, condensed milk, ghee, and Skyr yogurt through real-time recipe demonstrations.
03
Collaborate with expert bakers and dessert creators to reach an audience passionate about festive baking.
04
Boost engagement and visibility by featuring Christmas-themed content that resonated with home bakers and dessert lovers.
The campaign strategy encompassed several key elements
1. Selecting the Right Influencers
Collaborated with handpicked baking influencers whose content revolved around cakes, pastries, and festive desserts. Ensured that the influencers had a strong audience base in the baking community, making the content highly relevant.
2. Product-Driven Festive Content
Each recipe incorporated at least one Milky Mist product, naturally demonstrating versatility and quality. Content ranged from classic Christmas cakes to innovative fusion desserts, showcasing new ways to use the products.
The Remarkable Results
Widespread audience reach, reinforcing Milky Mist as a top baking ingredient brand. Strong association with Christmas desserts, enhancing product recall. Engaged home bakers and dessert lovers, building a community around festive recipes.
10
Total No. of Influencers
1.9M+
Total No. of Impressions
20K+
Total No. of engagement
bottom of page