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Milky Mist x Cookd TV Collaboration
Driving Brand Engagement with High-Quality Food Content
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Enhance brand awareness through engaging, high-quality video content.
03
Maximize reach across multiple platforms, ensuring diverse audience engagement.
02
Showcase Milky Mist products in innovative and appealing ways.
04
Drive interaction and content shareability, strengthening brand recall and trust.
The campaign strategy encompassed several key elements
1. Partnering with a Trusted Food Content Creator
Collaborated with Cookd TV, known for its engaging, well-produced food content, ensuring credibility and audience trust. Leveraged their expertise in recipe storytelling to make Milky Mist products the highlight of each video.
2. Product-Centric, Value-Driven Content
Developed creative, easy-to-follow recipes featuring Milky Mist products, making them highly relatable and practical for home cooks. Ensured organic product integration, subtly reinforcing quality, versatility, and convenience.
The Remarkable Results
The Milky Mist x Cookd TV campaign effectively elevated the brand’s digital presence, using high-quality food content to engage audiences, increase brand recall, and drive interaction. This collaboration demonstrated the power of strategic influencer partnerships in amplifying brand messaging.
01
Total No. of Influencers
3.2M+
Total No. of Impressions
187K+
Total No. of engagement
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