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Diwali Unity - Bridging Cultures with Influencers from Different States
Uniting diverse Indian audiences through festive influencer collaborations that showcased regional flavors and Milky Mist’s festive appeal.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Highlight Milky Mist Dairy’s products as an essential part of Diwali celebrations.
03
Create relatable, festive content that sparks conversations and interactions.
02
Showcase regional flavors and cultural unity through influencer collaborations.
04
Reach a wide audience across India during the Diwali season.
The campaign strategy encompassed several key elements
1. Cultural Integration
Collaborated with influencers from two different states to co-create a single Diwali recipe reel, blending regional elements with the brand’s identity.
2. Relatable Content
Focused on festive recipes that incorporated Milky Mist products, ensuring resonance with audiences across diverse regions.
3. Unified Messaging
Highlighted the theme of cultural unity, tying it back to the brand's role in bringing people together during celebrations.
The Remarkable Results
The Diwali campaign creatively blended regional diversity with festive traditions, highlighting Milky Mist Dairy’s role in celebrations across India. This approach not only enhanced visibility but also strengthened audience connections through relatable, culturally rich content.
2
Total No. of Influencers
2.9 M+
Total No. of Impressions
31K+
Total No. of engagement
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