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Celebrating Onam Flavors- A Regional Influencer Campaign
Connecting with audiences through authentic Onam dishes, curated by local influencers to celebrate Kerala’s rich culinary traditions and enhance brand visibility.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Highlight Milky Mist products as integral to traditional Onam dishes.
03
Create relatable and shareable content that resonates with local traditions.
02
Leverage district-specific influencers to connect deeply with Kerala audiences.
04
Increase followers and strengthen Milky Mist’s regional presence.
The campaign strategy encompassed several key elements
1. Localized Content Creation
Collaborated with 5 influencers from different districts in Kerala to craft authentic Onam recipes unique to their regions, amplifying cultural relevance.
2. Tailored Storytelling
Each influencer infused their content with personal narratives and district-specific flavors, creating a relatable and engaging campaign.
3. Platform Focus
Used Instagram reels to maximize reach and engagement with visually rich, shareable content.
4. Diverse Metrics Tracking
Monitored performance through views, likes, shares, comments, and saves to measure campaign success across multiple engagement parameters.
The Remarkable Results
The Onam campaign successfully celebrated Kerala’s rich culinary heritage while enhancing Milky Mist’s regional brand presence. By collaborating with local influencers, the campaign authentically connected with diverse audiences, delivering remarkable reach and engagement while fostering cultural pride and brand loyalty.
5
Total No. of Influencers
17.9 M+
Total No. of Impressions
220k+
Total No. of engagement
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