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A High-Protein Star for Purattasi
Promoting paneer as a versatile, high-protein alternative during Purattasi, engaging culturally connected and health-conscious audiences through impactful influencer collaborations.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Highlight paneer as a protein-rich, vegetarian alternative to chicken.
03
Inspire audience interaction with relatable, value-driven content.
02
Align messaging with the Purattasi period's dietary traditions.
04
Strengthen Milky Mist’s position as a go-to source for vegetarian protein.
The campaign strategy encompassed several key elements
1. Targeted Influencer Collaborations
Partnered with influencers like Ganesh (@beersforbreakie) and Subash (@crispy.hut) known for connecting with health-conscious and culturally aligned audiences.
2. Content Focus
Created recipes showcasing paneer’s versatility while emphasizing its high protein content to fit Purattasi dietary norms.
The Remarkable Results
The Purattasi campaign successfully positioned Milky Mist Paneer as a versatile, high-protein alternative, achieving significant reach and engagement. By aligning the campaign with cultural traditions and collaborating with targeted influencers, the brand effectively connected with health-conscious and culturally aware audiences. This strategic approach not only enhanced visibility but also strengthened Milky Mist’s role as a trusted source for vegetarian protein during Purattasi.
4
Total No. of Influencers
1.5M+
Total No. of Impressions
33K
Total No. of engagement
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