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Celebrating Tamil New Year with Milky Mist
Boosting product visibility through visually stunning ASMR and cooking content that resonated with Tamil New Year traditions.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Showcase Milky Mist products as essential ingredients for festive cooking.
03
Create sensory-rich and visually appealing content to inspire interaction.
02
Align with Tamil New Year themes to connect with culturally engaged audiences.
04
Collaborate with niche influencers to amplify festive storytelling.
The campaign strategy encompassed several key elements
1. Festive Themes
Focused on Tamil New Year traditions, crafting aesthetic cooking content that highlighted Milky Mist products in authentic festive recipes.
2.ASMR Appeal
Partnered with influencers specializing in sensory-rich ASMR and aesthetic cooking to captivate and engage viewers.
The Remarkable Results
The Tamil New Year campaign successfully elevated Milky Mist’s product visibility by blending aesthetic cooking and ASMR elements with cultural relevance. The engaging and sensory-driven approach not only captured the festive spirit but also resonated deeply with the audience, fostering meaningful interactions and enhancing brand awareness.
5
Total No. of Influencers
3.2 M+
Total No. of Impressions
43 K
Total No. of engagement
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