Privacy Policy
We are committed to protecting your privacy and ensuring transparency in collecting, using, and safeguarding your personal information. This Privacy Policy explains our data collection, use, and sharing practices for brands, influencers, and visitors to our platform.
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1. Information We Collect
We may collect the following types of information:
1.1. Personal Information: When you use our platform, we may collect personal information that helps us provide and enhance our services. This includes
details such as your name, email address, phone number, and payment information to facilitate transactions and communications. Additionally, if you choose to link your social media profiles, we may collect relevant data to personalize your experience
and enable seamless interactions across different platforms. We ensure that all
personal data is collected and processed in compliance with applicable data
protection regulations.
1.2. Brand & Influencer Data: For brands and influencers using our platform, we collect business-related information such as company name, industry, and contact
details. Additionally, we gather campaign preferences to tailor marketing strategies
to better suit your needs. Social media analytics and engagement metrics,
including likes, shares, comments, and audience demographics, help us assess
performance and provide valuable insights to optimize brand-influencer
collaborations. This data allows us to enhance campaign effectiveness and improve
our services for businesses and content creators.
1.3. Usage Data: To improve user experience and ensure the smooth operation of our platform, we collect technical information related to your interactions with our website or app. This includes your IP address, browser type, device details, and
the pages you visit. We may also track how you navigate through our platform,
including clicks, time spent on pages, and other engagement activities. Analyzing
this data helps us optimize our services, troubleshoot issues, and enhance
website security.
1.4. Cookies & Tracking Technologies: Our website uses cookies and similar tracking technologies to enhance user experience, remember preferences, and analyze
site performance. These technologies help us understand how users interact with
our platform, allowing us to improve navigation, provide personalized content, and
optimize website functionality. Some cookies are essential for site operation, while
others are used for analytics and targeted advertising. Users can manage their
cookie preferences through browser settings or opt out of non-essential cookies
as per their preferences.
2. How We Use Your Information
We use the collected data for the following purposes:
2.1. To connect brands with influencers for marketing campaigns: Our platform facilitates collaborations between brands and influencers by using collected data to
match them based on relevant criteria such as campaign preferences, audience
demographics, and engagement metrics. By analyzing social media insights and
business details, we ensure that brands connect with influencers who align with
their marketing goals. This process enhances the effectiveness of promotional
campaigns while ensuring that influencers engage with opportunities suited to their
niche and audience.
2.2. To provide personalized recommendations and improve user experience: We use the data collected from user interactions, preferences, and engagement history to
offer personalized recommendations tailored to individual needs. Whether it’s
suggesting potential brand partnerships, content strategies, or relevant
marketing tools,our goal is to enhance user satisfaction and streamline their
experience on our platform. By continuously improving our algorithms, we
ensure that users receive the most relevant suggestions and a seamless
browsing experience.
2.3. To process payments and manage transactions securely: When processing payments for services or transactions on our platform, we collect necessary
financial details, such as billing information and payment methods, to facilitate
secure transactions. We implement industry-standard security measures to protect
your payment details from unauthorized access, fraud, or data breaches. By
working with trusted payment processors, we ensure compliance with financial
regulations and provide a safe and smooth transaction process for all users.
2.4. To analyze platform usage and improve our services: We collect and analyze data related to user behavior, including page visits, time spent on the platform, and
engagement patterns, to improve our services. This information helps us identify
areas that require enhancement, optimize platform performance, and introduce
new features that cater to user needs. By leveraging analytics, we can refine our
offerings, resolve technical issues, and create a more efficient and user-friendly
experience.
2.5. To comply with legal obligations and prevent fraud: We may use your data to fulfill legal requirements, respond to regulatory inquiries, or comply with applicable laws
and government requests. Additionally, we implement security measures to
detect, investigate, and prevent fraudulent activities, unauthorized access, and
data breaches. By monitoring and verifying transactions, user activities, and
account behaviors, we aim to maintain a secure and trustworthy environment for all
users on our platform.
3. Sharing & Disclosure
We do not sell or rent your personal information. However, we may share data with:
3.1. Brands & Influencers: To facilitate seamless campaign collaborations, we may share relevant information with brands and influencers using our platform. This
includes details necessary to connect both parties, such as contact information,
business profiles, campaign preferences, and engagement metrics. Sharing this
data allows for effective communication, content planning, and performance tracking
to ensure successful partnerships. We take measures to ensure that shared
information is used only for legitimate business purposes and in accordance with
applicable privacy regulations.
3.2. Service Providers: We work with trusted third-party vendors to enhance our platform’s functionality and improve user experience. These service providers may
include payment processors to facilitate secure transactions, analytics providers
to help us understand user behavior, and marketing tools to optimize promotional
efforts.In such cases, we only share the minimum required information necessary
for them to perform their services. All third-party vendors are required to adhere to
strict data protection policies and use the data only for the intended purpose.
3.3. Legal Authorities: In certain situations, we may be required to disclose personal information to legal authorities. This may occur if mandated by law, in response to
legal requests such as subpoenas or court orders, or if it is necessary to protect
our platform, users, and business from fraudulent activities, security threats, or
misuse.We take such disclosures seriously and ensure they are made only when
legally required or in cases where it is essential to safeguard the integrity of our
platform and the safety of our users.
4. Data Security
We prioritize the security of your personal information and implement robust measures to protect it from unauthorized access, alteration, disclosure, or destruction. Our security practices include encryption, firewalls, secure server infrastructure, and access controls to ensure your data remains safeguarded. While we continuously update and enhance our security protocols to mitigate risks, it is important to note that no online platform can guarantee absolute security. Therefore, we strongly encourage users to take precautions, such as using strong passwords, enabling two-factor authentication where possible, and keeping their login credentials confidential to minimize the risk of unauthorized access to their accounts.
5. Your Rights & Choices
You have the right to:
5.1. Access, update, or delete your personal information: You have the right to access, update, or request the deletion of your personal information stored on our platform.
If any of your details are incorrect or outdated, you may update them through your
account settings or by contacting our support team. Additionally, if you wish to have
your data removed from our systems, you can submit a deletion request, subject to
any legal or regulatory obligations that require us to retain certain information. We strive to process such requests promptly and in compliance with applicable data
protection laws.
5.2. Opt out of marketing communications at any time: We may send you marketing communications to inform you about new features, promotions, or services that
may interest you. However, you have the right to opt out of receiving such
communications at any time. You can do this by clicking the "unsubscribe"
link included in our emails or adjusting your notification preferences in your
account settings. Even after opting out of marketing emails, you may still receive
important service-related messages, such as account updates or security
notifications.
5.3. Manage cookie preferences through browser settings: Cookies and similar tracking technologies help enhance your browsing experience, but we understand that you
may wish to control their use. Most web browsers allow you to manage cookie
settings, including blocking or deleting cookies, through their privacy settings. You
can adjust these preferences to accept, reject, or receive alerts about cookies.
However, please note that disabling certain cookies may affect the functionality of
our platform, limiting your access to certain features or services. More details on
managing cookies can be found in our Cookie Policy.
6. Third-Party Links
Our platform may include links to third-party websites, applications, or services for your convenience and reference. These external sites operate independently and have their own privacy policies, which may differ from ours. We do not control or take responsibility for how these third parties collect, use, or store your personal information. Clicking on a third-party link may result in data being shared with those entities, and we encourage you to review their privacy policies before providing any personal information. Your interactions with these external websites are solely at your own risk, and we cannot be held liable for any data breaches, misuse, or privacy concerns arising from your engagement with them.
7. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or improvements to our services. Any modifications will be posted on this page, along with an updated Effective Date to indicate when the changes take effect. We encourage you to review this Privacy Policy regularly to stay informed about how we collect, use, and protect your personal information. In cases where significant changes are made, we may notify you through email, a website banner, or other appropriate means. By continuing to use our platform after these updates, you acknowledge and agree to the revised terms of our Privacy Policy.
8. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Email: tech@88gb.in
Address: 3rd floor, Landmark: Polar, Bear Icecream Building, 88GB, 27th Main Rd, Parangi Palaya, Sector 2, HSR Layout, Bengaluru, Karnataka 560102
By using our platform, you agree to this Privacy Policy.