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Heritage's Influencer-Driven Valentine's Day Celebration
The campaign encouraged people to create unique recipes using Heritage products, resulting in increased buzz and activity across social media platforms.
About Brand
Heritage Foods Limited is an India-based dairy company. The Company's segments include Dairy, Renewable energy and Feed. The Dairy segment is engaged in the manufacturing and marketing a complete range of milk and milk products.
Objectives
01
Promote Heritage products during the Valentine's Day season, with a focus on refreshing and summer-oriented items.
03
Encourage user participation and the creation of user-generated content (UGC) showcasing unique recipes using Heritage products.
02
Generate engagement, reach, and shares on social media platforms through influencer-driven content creation.
04
Drive product sales and increase brand awareness and recognition among the target audience.
The campaign strategy encompassed several key elements
1. Influencer Selection
Select influencers based on their ability to create engaging recipes and drive audience interaction, ensuring a mix of styles and audience demographics.
2. Campaign Announcement
Launch the #RefreshWithHeritage campaign, introducing the concept of creating refreshing recipes for Valentine's Day using Heritage products.
3. Influencer Content Creation
Task selected influencers with developing and sharing unique recipes incorporating Heritage products. Encourage influencers to showcase their recipes through videos, emphasizing the refreshing and romantic elements associated with Valentine's Day.
4. User Participation and UGC
Encourage followers and consumers to participate in the campaign by creating their own refreshing recipes using Heritage products.Prompt participants to share their creations on social media platforms, using the campaign hashtag and tagging Heritage.
The Remarkable Results
The strategic placement of Heritage products and the endorsement from influencers led to increased sales, particularly for the targeted summer products. The campaign successfully influenced consumer behavior and drove purchases.
The #RefreshWithHeritage campaign generated high engagement levels and expanded the brand's reach. The compelling recipes and visually appealing content created by influencers captured the audience's attention and resulted in likes, shares, and comments.
3
Total No. of Influencers
5 M+
Total No. of Impressions
500K+
Total No. of engagement
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