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Lighting Up Tamil Nadu Super Saravana Stores's Diwali Campaign
Boosting visibility and engagement through festive influencer collaborations across Chennai, Madurai, and Coimbatore.
About Brand
Since 1969, Saravana Stores has grown from a small shop on Ranganathan Street to Chennai’s ultimate shopping destination. With unmatched prices and a vast range of textiles, jewelry, electronics, and home needs, it’s where quality meets affordability for every family.
Objectives
01
Establish Super Saravana Stores as the go-to shopping destination during Diwali.
02
Leverage influencers to create relatable and shareable Diwali-themed content.
03
Target audiences in Chennai, Madurai, and Coimbatore through regionally relevant campaigns.
04
Align messaging with the Diwali spirit to foster emotional connections with the audience.
The campaign strategy encompassed several key elements
1. Influencer Collaboration
Partnered with 30 influencers known for their authentic engagement and strong regional appeal in Tamil Nadu.
2.Cross-Platform Promotion
Distributed content across Instagram, YouTube, and Facebook to maximize reach and interaction.
3. Diwali-Themed Content
Created visually vibrant, festive content showcasing Super Saravana Stores as an integral part of the Diwali celebration.
4. Localized Messaging
Tailored campaigns to reflect the cultural nuances of Chennai, Madurai, and Coimbatore audiences.
The Remarkable Results
The Diwali campaign for Super Saravana Stores effectively leveraged influencer collaborations and localized messaging to connect with audiences in Tamil Nadu. By aligning with the festive spirit and utilizing cross-platform promotion, the campaign successfully enhanced brand visibility, engagement, and emotional resonance during the peak shopping season.
5
Total No. of Influencers
6.5 M+
Total No. of Impressions
100K+
Total No. of engagement
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