top of page
SKTM Jewellers' New Branch Opening Campaign
SKTM Jewellers, a trusted jeweler in South India, launched a 7-day campaign to promote the opening of their new branch. The campaign aimed to attract more customers to the store through exclusive offers.
.webp)
About Brand
SKTM is a fast emerging preferred destination for quality jewellery showcasing fine creations from classic designs that reflect the convergence of traditional collections to modern artistic Jewellery in gold, diamond, platinum, silver, and other precious stone ornaments with low labor charges & affordable low wastage
Objectives
01
Promote the opening of SKTM Jewellers' new branch in South India.
03
Increase brand visibility and awareness among the target audience.
02
Attract more customers to the store through exclusive offers.
04
Drive footfall and engagement through strategic marketing efforts.
The campaign strategy encompassed several key elements
1. Paid Media and YouTube Bumper Ads
Utilize paid media, including skippable and non-skippable YouTube bumper ads, to maximize visibility and reach a wider audience. Create short and impactful ads highlighting the new branch opening and exclusive offers.
2. Influencer Collaboration
Partner with influencers from different districts known for their engagement and relevant content. Brief influencers about the new store and launch offers, encouraging them to create engaging content to generate excitement.
3. Engaging Content Creation
Clearly articulate the purpose and message of the campaign, emphasizing the importance of breaking stereotypes and promoting inclusivity in the kitchen.
Launch the campaign with compelling content that resonates with the target audience and effectively communicates the campaign's objectives.
4. Buzz-worthy Campaign
Leverage influencers' unique style and storytelling abilities to make the campaign buzz-worthy.Encourage influencers to create content that generates inquisitiveness and motivates their followers to visit the store.
The Remarkable Results
The campaign successfully attracted more customers to the new branch, driven by the combination of paid media and influencer collaborations. Exclusive offers and engaging content encouraged store visits.
Collaborating with influencers from target districts effectively reached and engaged the hyperlocal audience. This localized approach created a stronger connection with the community, driving footfall to the new store.
4
Total No. of Influencers
5 M+
Total No. of Impressions
90K+
Total No. of engagement
bottom of page