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Spreading Christmas Cheer with Super Saravana Stores
Bringing festive magic to Tamil Nadu through regional influencer collaborations
About Brand
Since 1969, Saravana Stores has grown from a small shop on Ranganathan Street to Chennai’s ultimate shopping destination. With unmatched prices and a vast range of textiles, jewelry, electronics, and home needs, it’s where quality meets affordability for every family.
Objectives
01
Boost brand visibility during the holiday season with Christmas-themed content.
03
Drive engagement and in-store footfall by leveraging regional influencers across 6 key locations.
02
Showcase the wide range of Christmas decor items, including stars, trees, and festive essentials.
04
Strengthen brand recall as the go-to destination for holiday shopping in Tamil Nadu.
The campaign strategy encompassed several key elements
1. Localized Influencer Engagement
Collaborated with 29 regional influencers across Tamil Nadu, ensuring content felt relatable and culturally relevant.
2. Festive & Immersive Content Creation
Focused on festive recipes that incorporated Milky Mist products, ensuring resonance with audiences across diverse regions.
3. Platform-Specific Execution
Instagram Reels, Youtube Shorts - Dynamic storytelling featuring shopping experiences and decor setups.
The Remarkable Results
Enhanced brand visibility among regional audiences, making Super Saravana Stores the preferred Christmas shopping destination.Increased store visits & festive purchases, proving the power of influencer-driven seasonal marketing.Massive engagement across Tamil Nadu, with influencers bringing authenticity and trust to the campaign.
29
Total No. of Influencers
5.4M+
Total No. of Impressions
67K+
Total No. of engagement
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