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Celebrating Pongal with Super Saravana Stores
Showcasing Cultural Dresses & Festivities Through Regional Influencers
About Brand
Since 1969, Saravana Stores has grown from a small shop on Ranganathan Street to Chennai’s ultimate shopping destination. With unmatched prices and a vast range of textiles, jewelry, electronics, and home needs, it’s where quality meets affordability for every family.
Objectives
01
Promote traditional Pongal attire available at Super Saravana Stores.
03
Drive engagement and in-store visits by connecting with Tamil Nadu’s rich heritage.
02
Highlight the festive spirit through influencer-led cultural storytelling.
04
Position Super Saravana Stores as the ultimate Pongal shopping destination.
The campaign strategy encompassed several key elements
1. Regional Influencer Engagement
Collaborated with top regional influencers known for their cultural and festive content.Ensured authentic Pongal representation by featuring traditional outfits, festive setups, and Pongal celebrations.
2. Showcasing Cultural Attire & Festivities
Influencers styled themselves in Pongal-special sarees, veshtis, and ethnic wear, highlighting the variety and affordability at Super Saravana Stores.
3. Platform-Specific Execution
Instagram Reels, Youtube Shorts - Showcased outfit transformations, Pongal shopping hauls, and festive styling tips.
The Remarkable Results
High engagement on Pongal-themed content, creating a strong festive brand presence. Increased demand for traditional attire, reinforcing Super Saravana Stores as the go-to destination for cultural fashion.
10
Total No. of Influencers
2.4 M+
Total No. of Impressions
33K
Total No. of engagement
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