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Launching the Sports Zone
Targeting fitness enthusiasts with influencer-led engagement
About Brand
Since 1969, Saravana Stores has grown from a small shop on Ranganathan Street to Chennai’s ultimate shopping destination. With unmatched prices and a vast range of textiles, jewelry, electronics, and home needs, it’s where quality meets affordability for every family.
Objectives
01
Announce the launch of the Sports Zone at Super Saravana Stores.
02
Reach the right audience by collaborating with fitness and sports influencers.
03
Showcase the variety of sports and fitness products available in the store.
04
Drive in-store footfall and establish Super Saravana Stores as a destination for sports essentials.
The campaign strategy encompassed several key elements
1. Niche Influencer Collaboration
Partnered with 11 fitness and sports influencers known for their credibility and expertise in health, fitness, and sports. Ensured that each influencer’s content resonated with an audience genuinely interested in sports gear, activewear, and fitness equipment
2. Content with High Engagement Potential
Influencers created reels and short videos featuring the sports section inauguration, product walkthroughs, and try-ons. They highlighted affordable pricing, variety, and accessibility, making sports and fitness gear more approachable for customers.
The Remarkable Results
Increased awareness of the Sports Zone, positioning Super Saravana Stores as a reliable source for fitness gear. Targeted engagement from fitness and sports enthusiasts, ensuring content reached a high-intent audience. Boost in store visits, proving the campaign’s effectiveness in attracting potential buyers.
11
Total No. of Influencers
2.9 M+
Total No. of Impressions
19K
Total No. of engagement
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