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TVS Emerald Project Awareness and Launch Event
The influencer campaign aimed to generate awareness about the project, announce a contest, invite entries, and share launch event information. Lifestyle, mom, and couple influencers were approached to engage their audience and create buzz around the project.
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About Brand
TVS Emerald is the real estate arm of the TVS Group. Headquartered in Chennai, Tamil Nadu, the company Emerald Haven Realty Limited, is founded on the same principles of Trust, Value, and Service that customers have been experiencing with the TVS group for over 100 years.
Objectives
01
Generate awareness about the project among the target audience.
03
Share launch event information to build anticipation.
02
Announce a contest to invite entries and create excitement.
04
Engage lifestyle, mom, and couple influencers to create buzz around the project.
The campaign strategy encompassed several key elements
1. Influencer Content Creation
Task influencers with creating engaging on-site reel shoots showcasing the project's location and features.Highlight unique selling points to encourage audience participation in the contest and attendance at the launch event.
2. Influencer Selection
Carefully choose lifestyle, mom, and couple influencers based on their relevance to the project's target audience.Select influencers with significant following and engagement levels to serve as ideal ambassadors for the campaign.
3. Contest Promotion
Invite influencers to attend the launch event and provide live updates, exclusive sneak peeks, and behind-the-scenes content. Share real-time information and engaging content to build anticipation and exclusivity among their followers.
The Remarkable Results
The influencer campaign's success can be attributed to engaging content and creative audience engagement strategies. Influencers' unique approaches contributed to the campaign's overall success.
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Influencers' efforts in promoting the contest resulted in a significant number of entries. Effective communication and audience engagement strategies encouraged participation.
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Total No. of Influencers
476K+
Total No. of Impressions
57K+
Total No. of engagement
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